New Ways to Engage With Your Customers | Soul Machines Cofounder & CEO, Greg Cross

On this episode of #ThePlaybook, Greg Cross, Co-Founder and Chief Executive Officer at Soul Machines, shares his thoughts on: [:28] - How Soul Machines is working to change the way that humans and technology interact [5:25] - The idea of creating “digital twins” to enhance fan engagement  [10:27] - The two rules that have served as the foundation for his career [11:28] - His vision for the future of the Soul Machines platform