Dominic Grounsell, former Chief Commercial Officer of Entain Group - Convince anyone of your marketing plan

In the podcast, Dominic Grounsell, ex-Chief Commercial Officer of Entain Group, shares insights on effectively convincing boards by structuring strategic presentations and emphasizing radical differentiation. He offers career success tips, stressing visibility, preparation, and the value of transferable skills. Dominic discusses the critical role of data in the gaming industry for both commercial decisions and responsible gambling. He highlights the importance of bravery in marketing through informed, bold moves, exemplified by Ladbrokes' shift to high-production lifestyle ads. Reflecting on his personal values and upbringing, he advocates for social mobility and providing opportunities to diverse talent. Ultimately, Dominic focuses on making incremental improvements in business practices and contributing to the development of colleagues.