Therapy Business Matters Session 1 - Lessons Learned From Marketing, SEO and Other Business Mistakes

In this launch episode Rob and Jack reflect on the lessons learned from their therapy business mistakes. Namely trusting marketing companies and failing to set up robust operating procedures. Physio-Matters.com Jack Chew and Rob Beaven from the Physio Matters team are sick of you being misled by supposed ‘MSK business gurus’. You know the sort, the ones telling you how to up-sell your shoulder pain patients insoles who then go missing when you ask advice on Covid policies. We run MSK Therapy Businesses, we don’t profess to be experts but will share our lessons learned and introduce you to the actual experts who have informed our marketing, system, finance and policy decisions. Physio Matters is the leading clinical MSK show in the world with 2.5 million downloads over 7 years of monthly broadcasts. Therapy Business Matters intends to help the oft-exploited current and aspiring business owners in the no-nonsense style the Physio Matters Network is famed for!