This week I read a book called, ‘On Writing Well: The Classic Guide to Writing Nonfiction’ by William Zinsser. It’s the best book I’ve read all year. He says there are four principles of writing well: “Clarity, Simplicity, Brevity, and Humanity.” Whether you’re writing your next email, blog post, or Instagram caption, here are four helpful rules to keep in mind.Put your name on the waitlist for Personal Brand Accelerator, enrollment opens in two weeks! Our signature framework will equip you w...