How to Write Good Copy for Your Personal Website

To write well is one of the greatest challenges people face while building their personal brand. Everything you do for your personal brand involves the practice of writing; i.e, creating Instagram captions, voice over scripts, blog posts, emails, and most importantly, the copy on your personal website. If I had a nickel for every time I heard, “But Anna, I’m just not a good writer, can I hire someone to do it for me?” I would be a very wealthy woman and I still wouldn’t hire anyone to do it f...