How to Turn Content Into Genuine Leads with Richard Moore

“Being able to craft content so it resonates with people and the frustrations they have is actually the starting point,” shares Richard Moore, sales expert with over 18 years of experience and Founder of LinkedIn Client Accelerator. In today’s episode, Richard discusses how to create content that doesn’t feel like a sales pitch to generate leads. Nowadays, people are hyper-aware of when they are being sold to. If you design content that feels too much like an ad, people will just...