How to Confidently Talk About What You Do: The 4As to a Compelling Personal Positioning Statement

Question? Ever been tongue-tied when asked the question: "So, what do you do?" at online and in-person networking and events? Answer: As the Brand Therapist, I know this struggle all too well. In this week's therapy session, I share my personal journey of refining my own introduction, from networking events to online profiles, and the realization of how important a clear, concise, and compelling self-introduction is. I introduced the 4As that can make your brand position...