How Being Relentlessly Helpful on LinkedIn Will Make You Stand Out With John Espirian

“Build relationships through those comments and through direct messages because the more you support others, the more those people will want to support you,” encourages John Espirian, copywriter and author of Content DNA. In today’s episode, John shares his experience with creating a memorable brand for himself on LinkedIn and tips for how you can best grow your brand and your business on the platform. John prides himself on creating “relentlessly helpful content.” This catchphrase launched a...