How Ariel Lee Built Her Personal Brand and Thriving Business as the LinkedIn Unicorn

“Find whatever it is about you that is unique and special and try to find a way to highlight that,” says LinkedIn Unicorn Ariel Lee. Ariel discovered that the secret to thriving on the platform was to leave her business persona behind and show up as one hundred percent herself. When Ariel first started on LinkedIn, she thought she had to show up as a formal, all business all the time, person, but she quickly realized that didn’t encourage others to engage with her. When she began to sho...