288: What is Going on with Phrase Match Keywords?
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing - Ein Podcast von Chris Schaeffer, Certified Google Ads Specialist - Montags
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Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We've been getting a lot of questions from clients about phrase match search terms, so we thought it was a good time to recap the changes to phrase match and broad match modified incorporated earlier this year as mentioned in this Google Ads Help article. If you embrace it by...
