How to Protect Your Organisation from Plausible Rubbish and Misinformation
In this podcast David looks at a range of strategies that help protect organisations from misinformation, disinformation and plausible rubbish. To book a call with David about how to develop critical thinking, evidence-based-practice and prevent misinformation, disinformation and plausible rubbish from negatively impacting your organisation CLICK HERE Transcript In this podcast, I want to have a look at how to protect your organisation from plausible, rubbish, and misinformation. Hi, David Wilkinson here. I'm the founder and editor In Chief of the Oxford Review, and today I want to have a look at the problem plausible, rubbish misinformation and disinformation causes in organisations and how organisations can protect themselves. In the era of social media chat, G P T, AI and Mass Digital Communication, fake news, misinformation and disinformation can spread like wildfire. And due to the myriad sources and entrance points of information into an organisation, they tend to be vulnerable to falling prey to plausible rubbish. Now misinformation and disinformation, whether deliberate or not, can cause significant harm to an organisation's operations market, share, reputation, and decision making processes. So in this podcast, what I want to do is provide you with a concise research based guide on how to effectively protect your organization from the dangers of misinformation. Now misinformation and disinformation is a growing and serious issue for many organisations and businesses, both large and small. A 2018 study by M I T or Massachusetts Institute of Technology published in the journal Science showed that false news stories are about 70% more likely to be retweeted on Twitter than true ones now. The study followed 126,000 rumors circulating on Twitter, and firstly found that false news was significantly more likely to be shared than true news. The study also found that the top 1% of fake news posts being shared online in what is known as false news, cascades spreads between 1000 and a hundred thousand people on average. Now, this demonstrates how plausible rubbish can infiltrate communication channels, influence, opinion, and become knowledge at a significant speed and scale these days. Now there are clear distinctions between misinformation, disinformation, and plausible rubbish. Now, misinformation refers to the incorrect or misleading information that's often shared regardless of intent. This is usually because of an error or misunderstanding. It's not a, usually a deliberate intention to mislead. For example, an individual might unknowingly share an untrue or inaccurate fact on social media believing it to be true or most likely, and this is how, fake information infiltrates organizations is that. it's based on incorrect information in training and education programs, And this incorrect information now tends to spread to a broader audience, Disinformation, on the other hand, is false information that's deliberately created and shared, intending to cause harm or mislead others. Uh, disinformation is actually a manipulation and is often used for propaganda to deceive or just to obscure the truth. Now this includes spreading false rumors to smear a business competitor or maliciously circulating false information for political or control issues. For example, the key difference from misinformation lies in the intent to deceive. Now plausible rubbish refers to information or assertions that while sound credible or believable upon first hearing, particularly because of its logical or coherent, presentations are in fact false, misleading, or without a solid foundation or fact. Plausible, rubbish spreads as misinformation, but can also result from disinformation. Now plausible rubbish of often enters an organization and takes holders kind of common fact through things like poor training programs, a lack of critical thinking and skill, uh, lack of skill with research and evidence-based practice in other systems.