Amazon, Friend Or Foe For Brands?
The Overthinkers - Ein Podcast von Rachel Mercer & Shann Biglione
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With Nike recently pulling out, some brands are asking themselves (again) whether Amazon is the right place for them. Despite the e-commerce giant's prowess, the reality is that it's not always easy to deliver the desired experience, and Amazon themselves tend to compete directly with the very brands they want to attract. So, friend or foe?
