Soap Operas For Social Justice | Bill Ryerson

Mass media can be used to model positive social change at large scale. Bill Ryerson, the founder and long-time leader of Population Media Center, joins us. Population Media Center's TV and radio shows have promoted important social and cultural changes and have helped 500 million people in more than 50 countries. Bill discusses the inspiration for PMC’s groundbreaking edu-entertainment—the Sabido-Bandura method, a combination Albert Bandura's social cognitive theory—that people learn from role models whose behavior they wish to emulate, and Miguel Sabido’s serialized dramas that make use of such role models through mass media. We also hear about some of the most uplifting success stories Bill has witnessed over his 50-year long career in the field, as well as PMC’s exciting future plans.  See episode website for show notes, links, and transcript: https://www.populationbalance.org/podcast/william-ryerson   ABOUT US OVERSHOOT | Shrink Toward Abundance [Formerly The Overpopulation Podcast] OVERSHOOT tackles today’s interlocked social and ecological crises driven by humanity’s excessive population and consumption. The podcast explores needed narrative, behavioral, and system shifts for recreating human life in balance with all life on Earth. With expert guests from wide-ranging disciplines, we examine the forces underlying overshoot: from patriarchal pronatalism that is fueling overpopulation, to growth-biased economic systems that lead to consumerism and social injustice, to the dominant worldview of human supremacy that subjugates animals and nature. Our vision of shrinking toward abundance inspires us to seek pathways of transformation that go beyond technological fixes toward a new humanity that honors our interconnectedness with all beings.  Hosted by Nandita Bajaj and Alan Ware. Brought to you by Population Balance.  Learn more at populationbalance.org Copyright 2025 Population Balance