Why Your Marketing Strategy Might Fail

Picture this: you're at the helm of your practice, steering through the intricacies of decision-making. But have you ever paused to consider just how much you truly know, especially in those areas where you assume expertise?I wanted to share some thoughts with you on a topic that's been on my mind – expertise and the Dunning-Kruger effect. You've probably heard me talk about this before, but it's always worth revisiting.It's humbling when we bring in true masters, realizing how little we know. So, whether it's marketing, management, or any other aspect of our practices, let's take a step back, do our homework, and make informed decisions for a successful and efficient year ahead.Tune in to learn how to identify your true expertise and when to seek help, ensuring your practice thrives in 2024! Key TakeawaysThe Dunning-Kruger effect in orthodontics (00:35)Why you should avoid micromanagement (02:28)Examples of overconfidence while running a practice (03:07)Humility in expertise and when to seek help (05:37)Additional Resources🔹 Register for the OrthoPreneurs Summit at Sea (2024): https://opsummit2024.com/🔹 For more information, visit: https://orthopreneurs.com/🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

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What does it mean to become an Orthopreneur? Hi there! My name is Dr. Glenn Krieger and I believe that in today’s competitive world, the orthodontic and dental communities should be collaborative. And I've created Orthopreneurs so that we can move towards that goal together. Orthodontists are smart people. You’ve accomplished a lot to get where you are, but chances are you never got a formal education in how to run the most effective and lowest stress practice possible. Don’t sweat it! Because we’ve got your back... Being an Orthopreneur means that you’re a part of a community. A community that brings peers together to become the best clinicians and the best business owners they can be. Becoming an Orthopreneurs means you never ever need to practice alone. Join the FREE Facebook group by simply applying:https://www.facebook.com/groups/OrthoPreneurs