Why Opening a Satellite Practice Is a Mistake

I want to talk about something I see way too often. Orthodontists itching to open a satellite location. On the surface, it feels like a good move. More locations = more patients = more money. But it’s not that simple. I’ve been in those shoes. I've had the conversations. I’ve made the spreadsheets. And I’ve also seen what really happens when you try to split your time, energy, and team across two locations. It’s not usually a fairytale ending. In this 5-minute Friday episode, I break down why...