How to Make 90% Case Acceptance Your New Normal

For years, I’ve been teaching orthodontists about case acceptance, and I can tell you one thing with certainty: trust alone won’t get patients to say yes anymore. Gone are the days when simply being a doctor was enough to get patients to start treatment. So, what’s the missing piece? You need a closer. Whether it’s you or your treatment coordinator, someone in your practice must have the skills to turn interest into commitment. Sales isn’t a dirty word but an essential skill to grow your prac...