Elliot Gerard discusses his LeBron James "Zero Dark" imagery

Shifting gears a bit compared to our normal guests, we had the chance to speak with Elliot Gerard, the artist behind the imagery used in LeBron James' "Zero Dark Thirty-23" Instagram post heading into this year's playoffs. Since the upload, the piece has earned 800,000 likes, drawn 19,500 comments, and has become the Twitter avatar for countless Cavaliers fans. Elliot and I discussed his background, the idea behind the piece, his partnership with another artist to make the entire concept come to life, and the future of NBA and art culture as it continues to overlap more and more. We're on Patreon and you can support us! Please head over to WaitingForNextYear.com to see comments from his partner for the piece in addition to other pieces of his work. Please subscribe to the Waiting For Next Year podcast on iTunes - Stitcher - Google Play. Comment, leave a review, tell your friends. Learn more about your ad choices. Visit megaphone.fm/adchoices