All about Super Bowl ads with thunder::tech - WFNY Podcast - #455

I met some fine people at a local marketing firm who have a podcast called the thunder::cast so when an opportunity arose with the annual convergence of sports and advertising with the Super Bowl, we decided to co-host a podcast together. I was joined by Jason Therrien, Craig Israel and Eric Crilow to talk about the big game and all the advertising strategies past, present and future surrounding it. This podcast is brought to you by Audible.com. You can get a 30-day free trial including one free audiobook download. Please do us a favor and sign up for FanDuel with WFNY. Here are some of the topics we discussed... Branding versus advertising for ROI Budweiser, Coca-Cola and traditional advertising powerhouses Nationwide killing children Fake "banned" commercials To leak your commercial or not? Measuring success in Super Bowl advertising Progressive advertising BINGO Breaking down the actual game for a second Thanks to the thunder::tech folks and hopefully there will be another chance down the road to do more marketing critique. It sure would have been fun to discuss the Browns uniform refresh and reveal from a marketing and P.R. perspective. We'll see. Find out more about them in the links below. thunder::cast website thunder::cast on itunes Learn more about your ad choices. Visit megaphone.fm/adchoices