329 I 5 Hard Truths About Creating Work That Matters

It's been almost two months since The Obvious Choice was released. Lots of people have been asking me how it's been going. If I'm honest, my answer is "not great". I've been disappointed with sales and so has my publisher.I'm sharing five crucial lessons I've learned from this experience. Not to complain, but to illuminate the path for anyone bringing something valuable into a noisy world.Whether you're launching a product, sell a service, or creating art––these five lessons transcend any specific field.Read the full article here: https://www.theptdc.com/articles/my-book-launch-didnt-go-all-that-well-reallyOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 What I learned from my book launch bombing?0:49 Five crucial lessons I learned from this experience1:04 Lesson 1: Positioning: The Art of Framing Value3:42 Lesson 2: Audience: Quality over Quantity7:24 Lesson 3: Influence: The Contextual Boundaries of Your Authority10:15 Lesson 4: Mastery: The Illusion of Transferable Excellence13:06 Lesson 5: Self-Reliance: The Ultimate Liberation