324 I The Obvious Pivot: Refocusing My Podcast and Creative Life I The Obvious Choice Podcast

Welcome everybody to the Obvious Choice podcast, where today I'll be explaining some major changes coming to this show as I pursue my singular goal of becoming a truly world-class writer.I'm putting an end to the scattered approach that's been holding me back, focusing on what truly matters to me, and yes, that unfortunately means firing Ren for what must be the fifth or sixth time.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeTimestamps0:00 Opening banter; Jonathan jokes about firing Rencel again1:18 Upcoming changes to the podcast format3:10 Focusing the podcast on shorter episodes and interviews8:43 The "finite nature" of podcasting; Jonathan shares experience with Ben Greenfield11:10 Story about Men's Health and content driven by advertisers17:54 How podcasts overcomplicate health topics when simple advice often matters most24:19 Personal quest to become a world-class writer31:13 New content strategy across platforms36:19 Writing process and time management43:30 "Going pro moment" with "absurd focus"