598: Marketing Lessons From The Abercrombie & Fitch Comeback

In today's episode, we’re going to have some fun by diving into Abercrombie and Fitch's incredible comeback story. From its early 2000s glory to a decline and recent resurgence, the brand's journey is a lesson in adaptability and rebranding. I talk about how they shifted their ideal customer, revamped messaging, and embraced change, leading to a 20% sales jump in 2023. Join me as we explore the transformation of this iconic brand and the importance of deep customer understanding, strategic pivots, and staying adaptable.

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What would it mean for your business if overnight… every $10 you spent on marketing, brought you $100, or if your next launch saw a 20% sales number increase from the last one? Those are just 2 incredible success stories that our clients at Hirsh Marketing have attributed to working with us. And there are hundreds more who have gone through The Not For Lazy Marketers Process and have seen dramatic increases in revenue and an end to social media & marketing stress! We’ve managed over $30 million in ad spend and generated over $116 million in revenue for our clients. Now The Not For Lazy Marketers Podcast gives you a behind the scenes look at The Not For Lazy Marketers Process (the secret sauce to these amazing results), how we get these results consistently for our clients every. single. day; and how you can begin to apply OUR multi-million dollar takeaways to YOUR business.