Skill #20: Understanding Content Marketing

As technical writers, we excel at turning technical information into documentation that helps users understand complex concepts. We write software documentation that helps users understand a product; we create video tutorials that teach users how to use a feature. Software documentation is the technical writers’ bread and butter; however, perhaps unknowingly, technical writers could also thrive at content marketing: a form of marketing that shares a company’s story and expertise in an interesting, sales-boosting way.To help us unpack this skill, we have Chad Lott on the podcast: Senior Copywriter at Zenreach, who, everyday works in the full suite of content marketing—from corporate blog writing to Google Ad Words.In this episode, Chad shares his experiences as a content marketer, plus, shares tips on how you can transition into the field, includingHow content marketing differs from technical writingHow content marketers succeedAnd how to use your existing skills to transition into technical writingShow Notes: Zenreach blogAirtable blogDrift blogChad’s Scary Thoughts podcastChad on Twitter