Consumerism is on the decline in healthcare

What happens when the "pay-viders" come to town? Payors are moving into the provider space with dollar signs in their eyes — and a flawed story about what the move means for the future of consumerism. To set the record straight, we interviewed Wendell Potter, a health plan whistleblower, to share why health plan moves are potentially constricting consumerism rather than expanding it.

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In our world of branding and marketing in the health space, there should never be acceptance of the status quo, the old-school, the normal. We should always be pushing forward, celebrating the different, breaking new ground, highlighting the innovative. So welcome to The No Normal Show, our forum for tossing around thoughts, opinions, and ideas on what’s new, cool, different, innovative, questionable, or otherwise related to how consumers navigate health. Plus some other fun stuff thrown in.