Demo’s Psycho’s and the mix

Join us for The Coffee Run Ep613 Most people when they think about niche end up thinking one of these three things: 1. I don’t want to cut out 75% of the population. I can help everyone. 2. My people are male/female 25-70 cause I can help most people. I don’t want to ‘niche down’. 3. I’ve done this before and it never really helps me. The downside to these three almost-automatic-responses is that they leave you wanting. They leave you struggling with your marketing and with your content. It is NOT a quick 5-minute job, either! Sorry not sorry. So here’s the thing. If you know you need to do more ‘stuff’ on social…. if you know you need to leverage it… if you know that you need to be more visible…. You cannot (and should not) half ass this. When you do this properly, I’d encourage you to take at least a three hour block of time to work through this stuff. It’s SUPER important. Another topic we touched on this morning, was The Heroes Journey. (Search it up and take a look at the graphic demonstration of what I was talking about). It will definitely help you when it comes to doing some of this work. Catch the full replay where I talk about all of this - and more… of course! Get out there. Go help some people. And most of all remember: The World Is Ready For Your Brand of Awesome!