TikTok feeds gen Z’s appetite for influencer authenticity

It might seem like a mystery to gen X and elder millennials that younger social media users have fallen for TikTok, a platform that seems to be more about dance moves and viral challenges than anything else. But TikTok celebrity Josh Richards explains that gen Z prizes TikTok for its focus on authenticity in a world where influencers Facetune, Photoshop and filter their lives for followers.Josh talks about his journey to success – all the way from filming duds in his mom’s basement to the moment when he went viral on TikTok – and discusses what his next ventures will be.CrossCheck Studios founder and CEO Josh Richards was in conversation with Style Canada editor-in-chief Elise Gasbarrino on Centre Stage at Collision 2022."The best technology conference on the planet".Follow us on Twitter, Instagram and Linkedin.