There are no limits to creativity in the metaverse | Swedish popstar Zara Larsson

Swedish popstar Zara Larsson has a loyal fanbase who have been able to attend her concerts throughout the global pandemic and even do meet and greets and take selfies with the singer. How is this possible? Through the metaverse, of course!Zara has her own custom world known as the Pink Lakehouse, hosted on online game platform Roblox. She not only performs and meets with fans but is also selling merchandise (including a version of her own avatar), earning US$1 million to date.The Swedish singer and Roblox’s global head of music Jon Vlassopulos talk about the future of music in the metaverse and how it has ushered in a new social era for the industry."The best technology conference on the planet".Follow us on Twitter, Instagram and Linkedin.