Marketing the biggest sport on earth | In conversation with Edwin Van Der Sar

In this week’s episode we hear from the director general of Ajax, giving his opinion on how to market the biggest sport on earth - football. Edwin has had the task of marketing one of the most illustrious teams in any sport, the Man United and Dutch footballing great took to the stage at Web Summit 2015 alongside BBC broadcaster Ben Smith to discuss his role at Ajax and the global football community."The best technology conference on the planet".Follow us on Twitter, Instagram and Linkedin.