How to engage an audience with a 2.5-second attention span | Maggie Lower, CMO of Hootsuite

Hootsuite CMO Maggie Lower talks about customer engagement online, and what's next for marketing in this space. She covers every big trend from tapping into the creator economy to employee advocacy.Maggie says the most basic principle of social media is to know your audience, and that the only way to achieve this is to listen. So listen to her top tips for successfully leveraging your presence on Instagram, Twitter, LinkedIn or elsewhere, no matter what size your business is.Maggie Lower is in conversation with Martina Fuchs, business correspondent for Xinhua News Agency. This talk is from PandaConf at Web Summit 2021.Thank you for listening. If you enjoyed this episode, you might like more insights into digital marketing and beyond. Download the Web Summit marketing trends report 2022 here.Web Summit will return to Lisbon next November. Save 50 percent on your ticket by pre-registering for a 2 for 1 discount code. Sign up now for our sale on February 24."The best technology conference on the planet".Follow us on Twitter, Instagram and Linkedin.