Are gyms old news? | Freeletics’ CEO Daneil Sobhani and FitXR CEO Sam Cole

Is there a better, more fun way to get your exercise? Freeletics’ CEO Daneil Sobhani and FitXR co-founder and CEO Sam Cole are trying to find out. After the holiday season, many of us will be signing up for gym memberships and trying to budge some of that festive flab. Research shows that there are a disproportionate number of sign-ups in January, with a sharp drop off in the following months as New Year’s resolutions fade away. So how do we stick to those goals year-round? In this episode, these two fitness experts explain how tech can make exercise a more immersive, less tedious experience for us all - an experience that suits any skill level. Daneil Sobhani and Sam Cole were speaking on the Healthconf stage at Web Summit 2021, in conversation sports broadcaster Emma JonesThis week’s episode was hosted by Web Summit’s Luke Prendeville."The best technology conference on the planet".Follow us on Twitter, Instagram and Linkedin.