3 Story sharing options for effective retailing

Prospect don’t care about the science They want to know what’s in it for them Company information is designed for us to create belief Ice Breakers episode ‘Quick story’ Option 1 Worst case scenario Fine print When you use our product or service, worst case scenario Option 2 In about 30 days We want conversation by not giving them all the information Back it up with the result They remember first and last, not the middle Option 3 Testimonial stories Let me share you a story about m...