#014: Localisation, Technology and the Gartner Hype Cycle with Josef Kubovsky

Send us a text On this episode of The Native Experience, we welcome Josef Kubovsky, CEO of Nimdzi Insights. In our conversation, we talk about localisation and the importance of understanding the intricacies and nuances of local markets. We discuss the role of branding companies in international expansion and address how critical errors in marketing campaigns, such as cultural insensitivity, can negatively impact the success of a product in a specific market. We also discuss the Gartner...