Is dynamic ticket pricing what fans want? CSO of event ticketing platform Lyte, Lawrence Peryer talks tickets, and the concept of fairness when buying gig tickets.
Music Ally Focus Ep. #71: Buying show tickets is still an imperfect and sometimes frustrating – not to mention expensive – experience. You’ll have certainly felt the pang of annoyance as tickets you want are snapped up by bots, and then sold on the secondary market for inflated prices. So what does a better ticketing system look like? We welcome Chief Strategy Officer of “post primary” ticketing platform Lyte, Lawrence Peryer, to discuss dynamic ticket pricing, the concept of fairness in ticketing, and the price point at which tickets are sold. We ask him about selling "real tickets at fair prices", what this means, and what the future of ticketing could be. Lyte: lyte.com/about Lawrence's music choice: Pink Floyd - The Dark Side of The Moon: youtube.com/watch?v=dj4_-kh-Kpg ------ 👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb --- Send in a voice message: https://podcasters.spotify.com/pod/show/musically/message