“If we had a pound from each of these people, our entire lives would change” – how band While She Sleeps revolutionised their income and career with a fan subscription society
Music Ally Focus Ep. #69: “If we had a pound from each of these people, our entire lives would change.” UK metalcore band While She Sleeps has been running its "Sleeps Society" for two years, and it has revolutionised the group's fortunes. We speak to two people from both ends of the equation – Mat Welsh from the band, and Oliver Smith, who is a top-tier Sleeps Society member. They explain how the relationship benefits band and fan alike. Society members can access a range of perks to enhance their connection with the band, including helping select the setlist at special shows, accessing bonus content, and even supplying backing vocals. Oliver explains how it brings fans closer, and brings him closer to the band in a nuanced, enjoyable way. He also explains what he gets out of his enhanced connection with the band, and what happened when you close the traditional gap between artist and fan. Meanwhile, Mat explains how their subscription system has revolutionised the band’s business model and allowed them to invest back into the band – and how the subscriber fans are a special “trustee”-style group who “own their portion of the band” who help advise the band on important decisions. Sleeps Society: patreon.com/whileshesleeps While She Sleeps: whileshesleeps.com Mat's music choice: Alexisonfire - Sans Soleil – youtube.com/watch?v=J_FfwNPhZmg Oliver's music choice: While She Sleeps - The Long Way Home – youtube.com/watch?v=tOTvwiShufI ------ 👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb --- Send in a voice message: https://podcasters.spotify.com/pod/show/musically/message