Licensing David Guetta's music in the metaverse – how hard could it be? Vickie Nauman did it, and tells us about the future of metaverse music licensing.
Music Ally Focus #54: Vickie Nauman, founder of music consultancy CrossBorderWorks, recently worked on a notable metaverse project, which involved the music licensing for 20 of David Guetta’s songs for an event where he – via his virtual avatar – DJ’ed in Roblox earlier this year. So we wanted to talk to Vickie about licensing music – something tricky enough in normal circumstances - in the metaverse. She tells us what she learned, and what she thinks the future of music in the metaverse will look like. This Focus podcast is another in a series that digs into the burgeoning web3 space: the new concepts, ideas, and conventions and how they relate to the music business. Vickie/CrossBorderWorks: https://www.crossborderworks.com David Guetta's Roblox party: https://roblox.fandom.com/wiki/David_Guetta_DJ_Party 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb --- Send in a voice message: https://podcasters.spotify.com/pod/show/musically/message