👑How to use monetization experiments to drive dramatic LTV improvements for subscription apps with Ekaterina Gamsriegler, Head-Growth & Marketing at Mimo 🎒

Our guest today is Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo - an app to help people learn coding.We cover so much ground around subscription monetization. Ekaterina talks about how the iOS privacy changes provided the early impetus for monetization experiments, and describes the different levers that impact monetization. She describes the nuances of optimizing trial screens, highlighting benefits, understanding and combating cancellations and much more. Today’s intervi...