🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈

Our guest today is Gessica Bicego. Gessica is currently the CMO at Paired. In this episode, Gessica talks about her experience with podcast ads as a UA channel. She tells us how to identify the right time to invest in podcast ads and also throws light on managing the intricacies of the messaging, the common mistakes made by advertisers, and much more.To learn more about this uncommon UA channel that can prove to be a win for apps in multiple genres, I highly recommend that you tune in.Check o...