📱How hypercasual games took over the app stores with Jon Hook, CMO at PlayEmber. 📲

Hypercasual games: the genre that turned most mobile phone owners into gamers.Our next episode on the Mobile UA Show is a re-broadcast of an older episode from How Things Grow. Here, Shamanth is in conversation with Jon Hook, CMO at PlayEmber.In this episode, they discuss the evolution of hypercasual from the early days of Snake on the Nokias to games that took over the app store charts.Check out this episode to understand how game mechanics, a solid core loop, and simplicity came together to...