🖊️ Why ad copy is critical for mobile UA campaigns - with Erich Detert, Senior Performance Marketing Manager at InnoGames 🏃🏽‍♀️

Our guest today is Erich Detert, senior performance marketing manager at InnoGames. Copy is often overlooked because of the great focus on visual creatives, and therefore becomes a missed opportunity for marketers to connect with and persuade potential users. In our conversation today, Erich underlines the critical importance of ad copy in performance marketing, and shares his observations of how his experiments have impacted key metrics and lead to more qualified users and stronger ROAS...