📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞

In this episode, Lisa breaks down why traditional, one-size-fits-all retention tactics just don't cut it - and talks about how Klarna tailors strategies to individual user needs through personalized communications and sophisticated A/B testing - at scale.KEY HIGHLIGHTS📌 Personalize retention strategies to align with specific user needs, avoiding generic approaches.🔊 Implement A/B testing to determine the most effective retention tactics, such as targeted discounts.♣️ Collect and analyze data ...