😱 Is your CAC 10x of what your platform reports? How to surface incrementality issues in your paid UA - with Adam Lovallo, CEO and founder of Thesis 🔍

Our guest today is Adam Lovallo, CEO and founder of Thesis, host of the MAU [Talk] podcast, and founder of grow.co. Adam was our first guest on How Things Grow, and his episode on the rise and fall of daily deals was a very interesting behind-the-scenes peek into a roller-coaster of time that he lived through. Today, we are excited to talk to him about a subject that he feels strongly about: incrementality. We start with talking about what incrementality testing is, how to identify signs of u...