🧑🏿‍🤝‍🧑🏿 How will lookalikes and post-install event optimization work under ATT & SKAdNetwork? 📅

After IDFA’s deterministic paradise, SKAdNetwork and the move to probabilistic targeting can feel like fumbling in the dark—and like we are stepping back in time. In today’s episode, we talk about the mechanics of how lookalike and post-install event optimization used to look, in order to understand exactly what will be changing, and more importantly what impact that change will have. In spite of these changes, we will have lookalikes - and we will have optimization for post install events. I...