💯 How to maximize IDFA opt-ins with thoughtful user consent flows 📱

We’ve discussed at length about the upcoming changes in mobile measurement as a result of IDFA becoming opt-in in iOS 14.A critical aspect of navigating this change is about managing user consent to make the most of the options in iOS 14. In this episode, we talk about what you can do with consent flows – and why it matters for your iOS 14 strategy.Key highlights: 📋 Why getting consent matters.💬 You can only ask once.🔔 Test soft prompts before a hard one, much like for PNs🎯 Test the righ...