📈 How to improve your ARPDAU by 30%+ by optimizing your ad monetization waterfall: with Jorge Canga 💸

Our guest today is Jorge Canga, CMO at eGoGames, and Founder at Kaizen Internet. In today’s episode, we dive into an aspect of mobile growth that seems to have defied complete automation - ad monetization. We look at how ad monetization works - and understand why manual waterfall optimization can outperform completely automated optimization. We also explore other nuances and facets of ad monetization - and understand the levers that can often help easily drive 30%+ improvements in ARPDAU.Key ...