🕸️ How to drive web-based user flows for your iOS 14 user acquisition - with Colette Nataf, CEO and founder at Lightning AI ⚡

Colette Nataf is the founder and CEO at Lightning AI. In today’s conversation, Colette describes 3 potential scenarios: best case, worst case and somewhere in the middle - and talks through how we might prepare for the worst. She illustrates the possibilities with the experience of a company that is using web-based flows for their UA today in a pre-iOS-14 world, and outlines exactly how the different aspects of user acquisition might change come January. KEY HIGHLIGHTS🔱 The best, the wo...