💔 How to break up with Facebook: the opportunities and challenges of an unusual acquisition channel mix - with Trang Dao, VP of Growth at Atom Finance ⚖️

"Oh, if we turn off the spigot, is it going to tank our growth?"When practically all UA mixes involve Facebook, it is rare to come across a strategy that doesn’t use it at all. Trang Dao, VP Growth at Atom Finance, talks to us about how they made the decision to remove Facebook—and all paid social—from their UA strategy altogether. We talk about getting management buy-in, the importance of channel diversification, how to restructure processes and how to pick the right digital channels to make...