🏠 How IDFA changes in iOS 14 will impact retention and engagement strategies - with Andy Carvell, co-founder at Phiture 💍

Andy Carvell is the co-founder of the growth consulting firm Phiture. Before founding Phiture, Andy led the retention team at Soundcloud, where he helped drive some massive experimentation-driven growth. He is also known for his Mobile Growth Stack, a framework that was built on a 15-year career developing mobile products. In today’s conversation, Andy outlines the impact of privacy changes in iOS 14 on retention and engagement strategies, especially how the reduced reliance on IDFAs imp...