#50 - Lesley Hensell: Strategic Business Planning, SOPs and "The Amazon Incubator" Book

In this episode, Nick Shucet sits down with Lesley Hensell, co-founder of Riverbend Consulting, to delve into the evolving world of Amazon selling. The duo discusses the challenges and opportunities faced by sellers, emphasizing the importance of strategic planning in an ever-changing marketplace. Lesley introduces her latest book, "The Amazon Incubator," catering to newer sellers and offering practical insights for building a sustainable business on the e-commerce giant. In this episode you'll learn: Potential storage fee changes Why you need to protect against inauthentic claims and review abuse How to avoid and navigate Amazon account suspensions