How To Market Your Music Using Principles of Dating ft. Willy Chill | Digital Marketing Lead for Artist Collective
One of the most brilliant minds on the Artist Collective Team is none other than Willy Chill and his name truly suits him. He has found his Zen by carving a path through the digital playground of marketing yourself online. He has mastered the customer journey, has done a deep dive into growth hacking, and uses the analogy of dating in a way that makes it so digestible to do in your professional setting. Also, how to network VIP contacts so that you can wildly grow your music career and become financially independent. And that's what we're all after, right? Financial independence so we can create full-time! In this episode Willy answers the tough questions: -How do I start a professional conversation with someone in the music industry I don't know? -What are the next steps beyond a greeting, when networking? -Is Digital Marketing's AI going to be good or bad for the music industry moving forward? -How can dating truths reinforce the principles of the customer journey? -What can be learned from international markets about the state and strategy of domestic markets? - How do international spending habits differ? -If I have $500 to my name left over for marketing a new release, where should I put that money? All this and a lot more is addressed, so make sure you listen all the way to the end. We've got amazing stories in this podcast about his international travels working his way through Egyptian marketplaces. What he took from those places and combined with his knowledge of marketing at large, makes this amone of a kind MICPodcast that you have to listen to. Presenting... Willy Chill. === SUBSCRIBE + REVIEW US ON APPLE PODCASTS! (bit.ly/MICPodcast) JOIN THE MUSIC INDUSTRY ENTREPRENEURS FACEBOOK GROUP: (Facebook.com/groups/musicindustryentrepreneurs)