E98 | Why You Need To Put Profit First with Mike Michalowicz

What do you do when you’re an entrepreneur and your first two businesses go well, so you start a third and end up bankrupt? If you’re Mike Michalowicz, you dedicate the rest of your working life to the commitment to eradicate entrepreneurship poverty. Key takeaways: Why Mike wrote Profit First The advice Tim Ferriss gave him How Profit First can help small businesses The fascinating thing about consumer behaviour The business hierarchy of needs People speak the truth through their wallets