E102 | Why Pricing Is Not Primarily About Price with Hermann Simon

If you have a fear of pricing, or if you’re worried that if you put your prices up you’ll lose customers, then you need to listen to the Pricing Man, Hermann Simon. Key takeaways: How people should think about pricing with Coronavirus Pricing is not always about price Pricing is about the value perceived by customers How to establish the value of Porsche The power of branding when pricing How Evian beats the local water The power of multidirectional pricing No company has ever failed from making a profit